2020 CE • Kuwait
"Refood's mission is to eliminate food waste through food rechanneling and awareness programs, which will ultimately change social and cultural behaviors to reduce food waste. Refood's programs prevent food products from ending up in landfills, with its platform ensuring that excess food from manufacturers gets redirected to beneficiaries in need of support . . . They currently operate three main programs for the common outcome of reducing food waste. The first is through food rechanneling, which includes salvaging excess and near expired food through relationships with FMCG suppliers (before it's categorized as waste and sent to landfills), and instead redistributed to local beneficiaries. It's run by volunteers and supervised by managers . . . The second, which helps sustain the organization, is through its new initiative called RFD, a subscription service where each subscriber receives a monthly box of curated food and consumer goods to try at home . . . This initiative is based on a one-for-one concept . . . For each subscription box a customer buys, one food package from Refood's products is provided for a low-income family... The third program is Refood's ongoing awareness campaign to educate children, students, and the general public about issues with food waste, pollution, and its multiple consequences. Supported by a team of more than 2,000 volunteers . . . they are able to help 2,000 families on a regular basis. This is made possible through partnerships with more than 40 food suppliers in the industry, which include Mezzan Holding Co, Alyasra Foods, Arla, Nutrina, Elevation Burger and more."
Pamella de Leon, "Maryam Aleisa's Refood Is On A Mission To Reduce Food Waste In Kuwait," Entrepreneur, June 21, 2020.
Image: Trammell Hudson, CC BY-SA 3.0, via Wikimedia Commons
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